Case Study
We took over the account in April 2023 and was generating Revenue of £85K at and Ads cost of 25%. We Analyzed the catalog and PPC Setup and found gaps in PPC and proposed to boost sales at much lower Ad
cost. We Implemented custimized PPC Startegy and setup new campaigns. By the end of month a Significant increase in sales was seen. Moving forward till date we have increased Revenue from £85K to £237K at an Ad cost of 16%
Results
%
Growth in Sales
%
ACOS
Project Overview
April 2023:
We took over the account with a revenue of 86K and after analyzing the catalog and existing PPC Structure on some of the Products, Strategized our plans on how to move forward to grow sales and brand presence in market.
January 2024:
By January we achieved sales of about 200K, during this period we launched multiple products and took them from launch to best seller in the Niche. Growth of high-demanding products, SEO of product listings and product price optimization.
Till Date:
With impressive growth of 175% in Sales and reduction of Ad cost by 10% we have build a strong partner ship with Biovantic and we are striving to keep up the pace
Our approach
In order to achieve result we use different approaches like
Initial Analysis and Optimization
- Catalog analysis: Identified gaps in product listings, descriptions, and keywords.
- PPC setup review: Discovered inefficiencies in campaign structure, targeting, and bidding.
- Competitor research: Analyzed competitors’ strategies and identified opportunities.
Customized PPC Strategy Implementation
- Campaign restructuring: Created new campaigns with targeted ad groups and keywords.
- Keyword research and optimization: Added relevant keywords, phased out irrelevant ones.
- Ad copy optimization: Improved ad creative and messaging.
- Bidding strategy adjustment: Implemented cost-effective bidding.
- Landing page optimization: Ensured relevant product pages.
Ongoing Optimization and Scaling
- Continuous keyword monitoring and optimization.
- Ad copy testing and refinement.
- Campaign expansion: Added new product lines or targeting options.
- Bid adjustment and budget allocation.
- Regular performance analysis and reporting.
Key Performance Indicators (KPIs)
- Revenue growth: £85K to £237K.
- Ad cost reduction: 25% to 16%.
- Return on Ad Spend (ROAS) improvement.
- Conversion rate increase.
- Click-through rate (CTR) enhancement.
Future Strategies
- Explore Amazon’s advanced advertising features (e.g., Sponsored Brands, Sponsored Display).
- Implement Amazon’s attribution modeling.
- Leverage Amazon’s machine learning algorithms for campaign optimization.
- Expand product offerings and targeting.
- Continuously monitor and optimize for seasonal fluctuations.
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